Ardent is now a
Certified B Corp
We’re proud to announce that Ardent has achieved B Corp certification, recognising its commitment to high standards of social and environmental performance, transparency and accountability. Founded in 2021, Ardent is only the second UK pub group to achieve B Corp status – a milestone that reflects the values the business was built on from day one.
Operating three celebrated London pubs, Ardent exists to give the greatest welcome, build pubs with purpose, pursue quality without compromise and lead with conviction.
Donated to
local causes
Recommend Ardent
as a workspace
Managers
promoted internally
Overall B Impact Score
B Corp certification formalises our commitment.
Unlike accreditations focused on a single issue, B Corp is holistic. The process to achieve and maintain certification is rigorous and required coordinated engagement across the entire company – from kitchen and front-of-house teams to leadership – over years of building the business we wanted to see in action.
For us, B Corp is not a badge to tick off. It is a framework that helps keep the company honest, and focused on what matters most: that great pubs should enrich their communities, support the people who work within them, and operate responsibly in the places they call home.
“For us, B Corp is not a badge to tick off, but a framework to do better for our staff, our guests, and our community.”
DOM JACOBS, MANAGING DIRECTOR AT ARDENT
Rooted in
Community
Each Ardent pub is woven into the fabric of its neighbourhood, recognising the responsibility that exists beyond its four walls.
Since inception, we have donated almost £100,000 to charitable and community causes. Alongside these partnerships, we continue to develop initiatives around energy reduction, team wellbeing and mental health support – recognising that building purposeful pubs requires ongoing action, not one-off gestures.
We are also keen to collaborate with and share resources among other socially minded hospitality operators wherever possible. Joining the growing community of B Corps in the UK hospitality industry represents an opportunity to learn, contribute and play a part in raising standards across the sector.
Celebrating Teams
and Quality
91% of our team would
recommend working at Ardent
70% of our managers
promoted from within
What is a B Corp?
A B Corp, or Certified B Corporation, is a for-profit company verified by B Lab to meet high standards of social and environmental performance, accountability, and transparency. They balance purpose and profit, committing to benefit all stakeholders – workers, communities, and the environment – rather than just shareholders. See our B Lab page here.
