Our Purpose

Being The Best We
Can Possibly Be

Our purpose is clear: to deliver the gold standard of public houses. We aim high, always striving to close the gap between today’s best and tomorrow’s better – facing challenges head-on, and committing to sharing both progress and setbacks with honesty.


Making a Real Difference Together

Our charity partnerships reflect the causes that matter most to our guests and team. By supporting local charities we truly believe in, we create meaningful opportunities to give back and make a lasting impact.

  • K+C Foundation

    An independent charity established in 2008, the Kensington + Chelsea Foundation supports over 100 projects each year to tackle local inequalities. We’re proud to partner with them at The Cadogan Arms – especially in their efforts to combat loneliness across the borough and build a more connected community.

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  • Shout

    Shout is a free, confidential, 24/7 text service in the UK offering mental health support to anyone in need. At The George, we proudly partner with Shout on initiatives across the year, including No Shave November and fundraising pub quizzes, helping to raise awareness and support their vital service.

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  • Belu

    Belu is a socially-driven drinks company committed to environmental sustainability. They offer British mineral and filtered water with a low carbon footprint, and donate 100% of net profits to WaterAid. We proudly support Belu by giving guests the option to add a £1 donation to their bill.

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  • Polytechnic F.C.

    At The Hound, we’re proud to partner with Polytechnic F.C., a local football club and registered charity dedicated to encouraging community participation in football. Our sponsorship is providing new kits to mark their 150th year and is supporting the launch of their first ever women’s team.

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  • Hospitality Action logo

    Hospitality Action

    Hospitality Action is a lifeline for those in the hospitality industry, offering support during times of hardship, illness, or crisis. We proudly support Hospitality Action through year-round fundraising, helping to ensure our team and peers have access to essential resources and support.

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  • OAPA logo

    Only A Pavement Away

    Only A Pavement Away act as an effective conduit between forward-thinking hospitality employers and people facing homelessness, prison leavers and veterans who are struggling to get into work. Working with OAPA, we offer job opportunities at our pubs, supporting people in their return to work.

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In The Community

Here’s a glimpse of what we’ve been up to lately – supporting local initiatives, hosting community events, and bringing people together.

  • Bark run 607 x 835 px

    Bark Run

    Our team at The Hound participated in Bark Run for Business in May 2025, a lively 5km fun run raising vital funds for Battersea Dogs & Cats Home and supporting animal welfare nationwide.

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  • Tough Mudder

    Colin and Conor represented us at North London’s Tough Mudder, tackling 10km and 20 obstacles in support of Action Against Hunger’s Turkey and Syria Earthquake Appeal.

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  • No Shave November

    In November, The George supported Shout’s 24/7 mental health helpline through No Shave November. Together, we helped raise funds to provide vital support for those struggling to cope.

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  • K&C Lunch

    The Cadogan Arms joined forces with Kensington + Chelsea Foundation and Age UK Kensington & Chelsea to host a lunch this January for 25 vulnerable local residents from the borough.

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  • Chelsea Pensioners

    Chelsea Pensioners

    Each Christmas, we partner with the Chelsea Pensioners – retired British Army veterans living at the Royal Hospital Chelsea – for a heartwarming evening of carols at The Cadogan Arms.

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  • MHWC

    MHWC

    For Mental Health Awareness Week this May, our team played in the Mental Health World Cup – the UK’s largest charity five-a-side tournament – in support of Shout, a free 24/7 text service for anyone struggling to cope.

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2024 In Figures

Here’s a look at some of our key stats from last year across Ardent Pub Group.

Energy Consumption Reduction
Employees
Guests Welcomed
Scotch Eggs Made
Donated to Charitable & Community Causes
Paid Volunteering Days
Mental Health First Aiders Trained
Diversion from glass bottles via Belu & keg-wine
Pints Poured

Our Suppliers

We’re proud to partner with a range of purpose-driven suppliers across the group.

  • Fresh Connect

    Fresh Connect is a family-run wholesaler with over 50 years’ experience, delivering high-quality, locally sourced fresh produce across Surrey and beyond.
    LEARN MORE Fresh Connect
  • Aurox

    Aurox is a specialist British supplier of sustainably sourced whole-carcass meat from regenerative farms, focused on ethical farming, traceability and exceptional flavour.
    LEARN MORE Aurox
  • Foodspeed

    Foodspeed is a certified B Corp supplier delivering high-quality, locally sourced foods with a strong commitment to sustainability and carbon-neutral operations.
    LEARN MORE Foodspeed
  • Dayla

    Dayla Drinks is a family-run beverage distributor offering a wide product range, expert support, and sustainable delivery to the hospitality sector.
    LEARN MORE Dayla

We’ll keep you updated on our progress because we know sustainability matters.

Whether you’re here for the food, the atmosphere, or time with friEnds, we want you to feel confident in our commitment to making a positive impact – for you, our team, and the community.

We’ll keep you updated on our progress because we know sustainability matters.

Whether you’re here for the food, the atmosphere, or time with friEnds, we want you to feel confident in our commitment to making a positive impact – for you, our team, and the community.